I have worked at Best Buy Corporate in our in-house agency for 7 years and throughout that time, I've worked primarily on Social Media and also a few billboards in Time Square. Quick flex. What started as only making static Facebook Carousels has now blossomed into becoming a Senior Art Director and creating paid and organic video work I'm extremely proud of. I've worked with incredible people to create meaningful ads for brands like Samsung, Microsoft, Intel, AMD and more.
Best Buy —
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What is a Paid Social video?
A paid social video is made by Best Buy and paid for by the vendor. My job is to art direct these videos which entails concepting the idea with a writer based off a brief. I then create a story board and we pitch our idea to get it approved internally and from the vendor. Next we pick out casting, location, wardrobe and music. After we shoot, edit and color correct, the video then gets posted on YouTube, TikTok, Snapchat, Reddit, Instagram and Facebook.
Click each video to watch↓
HOLD ON—
Don’t you Create Content too?
In 2021, my coworker and I started Best Buy's TikTok channel. We have many legal restrictions, including not being able to use TikTok's sounds, which is a big part of the platform. We also aren't allowed to show faces for organic videos, which leaves us with quite the box to work inside. The first three you’ll see, I got to actually cast talent and direct them because they were promoted for Holiday. I concept these videos, create a set in my apartment, ask my fiancé to be my hand model, shoot, edit, color correct, find licensed music and then send it off to our social team to post.
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Nice To Meet You, Where You Been?
I could design you incredible things. Reach out, and let’s get started!