Working at Best Buy has taught me a lot about what it takes to make and maintain a relevant and recognizable brand. I’ve followed strict brand standards over the last 7 years and have also been apart of creating them through rebranding, twice! I pride myself in my ability to follow any brand’s standards whether that be a retail company or construction.

This background knowledge is what makes me the perfect fit for your branding needs, because not only do I know the design, I know the strategy. Read a little about the process in getting started and check out my recent brand work below.

Branding

Reach Out

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Shoot me a message and let me know the vision. Are you looking to start from scratch and need a logo? Already have a logo but need business cards? What about a logo, business cards, and website? I got you covered.

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Tell me about You

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Learning a little bit about you helps me make your brand as unique as you are. Let’s figure out your vision together. I know it can be daunting at first, but I’ll ask you the right questions to get you where you want to be!

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The NittyGritty

Let’s figure out your hopes and dreams for your brand. Who do you want your audience to be? Where will you show up? Anything you admire/dislike about your competitors? How can we set your brand apart from the rest?

Brooks&Blooms is a floral and event planning business owned by, Alex Germaine. I helped Alex with branding her business from the ground up, starting with the name. I had an epiphany moment when I thought of her son, Brooks followed by “bloom.” Who doesn’t love an alliteration?

Next, we worked on the logo. I knew I wanted to incorporate florals without being too on-the-nose. The type had to be the perfect amount of whimsy meets elegance. I also wanted something that could serve as a secondary branding element for her, which is exactly where we ended up!

Brooks &Blooms —

RECENT BRAND WORK

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The Logo —

The connected ligatures on this type flow so nicely together and I love how the “l” in “blooms” fits perfectly under the “o” in “brooks.” The flowers in the ampersand make it the perfect secondary brand element.

I started Alex’s business cards with modern in mind. I wanted to find a way to explain her services without cluttering the small business card surface and thus, the lettermark was born! This element can now be used anywhere and everywhere, Brooks&Blooms.

The Business cards —

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Working on a website feels like working on a puzzle to me. At this point, we had all our branding elements and now it was a matter of figuring out how they all fit together! I even wrote a good amount of copy on this one.

The Website —

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Check out Brooks&Blooms.com →